An operations leader
specializing in brand and
advertising implementation.
Directing the process and the operations that bring brand and advertising to life.
About
Background
A marketing and creative operations leader specializing in brand and advertising implementation. Work spans orchestrating the creative process, from strategy through development to delivery, and running the operations behind it: brand governance, workflow and process design, agency sourcing and SOWs, budget and vendor management, and the operationalization and automation of marketing systems. Deep experience managing a $140MM budget for a major health system, and in global brand implementation across multiple markets and languages.
Expertise
Campaign strategy, development and implementation across digital, video, audio, print, social, and experiential channels.
Financial oversight including budgeting, forecasting, and managing $140MM+ in production and media spend.
Visual storytelling, brand style guide development, and brand implementation.
Cross-functional collaboration with strategy, account, creative, and media teams to deliver integrated solutions.
Strategic agency, vendor, and talent management, including RFI/RFP processes and execution, SOW development and negotiations, and SAG/AFTRA payment and compliance.
Creative services and studio management.
Workflow and process optimization, from concepting through final delivery, including creative review cycles.
Creative automation, DAM system implementation, content governance, and version control.
Experience supporting global campaign rollouts across NA, EMEA and APAC regions.
Qualitative and quantitative research, including in-person and online focus groups.
Proficiency in leveraging performance analytics to inform creative and optimize outcomes.
Legal compliance, risk management, and ADA communications compliance and implementation.
Clients
• Agilent
• Accenture
• Apple
• Cadence Design Systems
• CalPERS
• Cisco/Linksys
• Citigroup
• FedEx
• Franklin Templeton
• General Electric
• Hilton
• IGT
• Kaiser Permanente
• Microsoft
• MillerCoors
• Nextel
• SanDisk
• Siemens
• State Street Global Advisors
• Visa
• Waste Management
• Wells Fargo
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A key responsibility at Kaiser Permanente was campaign strategy, development and implementation.
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At Landor Associates, our team was responsible for the entire implementation of Nextel's repositioned and redesigned brand.
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I have led the sourcing, evaluation, and contracting of the agency partners behind multi-million-dollar operations, running competitive RFI and RFP processes end-to-end.
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I led the development, implementation and ongoing content management of this critical advertising channel.
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One of my projects directing advertising operations was to implement a dynamic collateral “ad kit,” allowing the quick and inexpensive development of print ads.
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At Kaiser Permanente video was a primary channel, produced for linear, digital, and social formats. I led the development of this content across various lengths and formats — long-form (:60+), :60, :30, :15, and :06.
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Using a web/database application I developed at The Guild, I supervised all aspects of each project, providing infrastructure and support for the account and creative teams.
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