Kaiser Permanente

Video production

At Kaiser Permanente video was a primary channel, produced for linear, digital, and social formats. I led the production of this video content in various lengths — long-form (:60+), :60, :30, :15, and :06 — both domestically and offshore.

Brand advertising

For All You Can Choose linear and digital video :30

Tu Eliges linear and digital video :30

Kaiser Permanente creates video content in both English and Spanish. Rather than simply translating the English version, it was important to develop adaptations that reflect the linguistic and cultural nuances of KP’s Spanish-speaking audiences. Each version maintains the same theme while being uniquely crafted. These spots were produced in Los Angeles.

Agency Partners: Droga5, Fluent360, Wellcom

The Doctor Knows linear and digital video :60

Tireless linear and digital video :30

These spots were filmed in the Czech Republic in 2017, taking advantage of lower production costs and greater long-term flexibility for talent licensing on digital and social platforms. For Tireless, a full-scale Kaiser Permanente facility was constructed on a soundstage just outside Prague, complete with a lobby, hallway, meeting room, and patient room.

Agency Partners: Campbell Ewald, AXIS

Regional advertising

What I Love linear and digital video :30

Digital and social video :06 and :15 spots, in both 1x1 and 16x9 formats. Enhanced lower thirds for better readability. Captions included on the :15s to promote engagement on platforms where sound was likely to be muted.

Although Kaiser Permanente is a national brand, its strength lies in its deep connections to local communities. I produced these regional spots to showcase our doctors, emphasizing their personal ties to the communities they serve. Produced locally cross all of KPs eight regions, :30, :15, and :06 spots were created to run in linear, digital and social media.

Agency Partner: Wall-to-Wall

Pandemic

Stockpile linear and digital video :30

Together We Thrive linear and digital video :30

The onset of the pandemic in 2020 brought normal life to a standstill. Conventional advertising plans were put on hold as focus shifted to supporting Kaiser Permanente in spreading critical messaging. In April, Stockpile was quickly created using found footage and a remote voiceover recorded by Allison Janney from her home in quarantine. By August, a spot featuring KP leadership was produced, adhering to strict COVID safety production protocols, including a COVID safety supervisor, daily testing, and isolated team pods with minimal crew.

Agency Partners: Campbell Ewald, AXIS

Sports marketing

Overcome linear and digital video :30

5th Quarter linear and digital video :30

In addition to advertising, Kaiser Permanente has a series of sports marketing partnerships across its regions. Above, some examples from shoots with Stephen Curry and Klay Thompson.

Agency Partners: Overcome Translation; 5th Quarter Droga5, Wellcom

Miscellaneous

Rise & Thrive digital video :30

Community benefit
Although Kaiser Permanente is a national brand, its strength lies in its deep connections to local communities. As part of this commitment, KP donates millions of dollars to support local initiatives. This spot highlights one such project in Baltimore, where residents came together with KP to restore a neighborhood park.

Agency Partner: Campbell Ewald

I Still Smile linear and digital video :30

Mental health and wellness
The first in a series of advertisements promoting mental health awareness, this spot features a partnership with Kendrick Lamar. Using lyrics from I, it is paired with footage shot in Los Angeles.

Agency Partner: Campbell Ewald