Leftovers
Marketing & identity
For Leftovers, a San Francisco consignment furnishings shop that launched in 2009, I was asked to design their initial identity as well as plan and produce their launch marketing. This included developing and implementing a logo & color palette and then creating and copywriting a direct mail and email marketing campaign. Within the first two months of being open, Leftovers was voted one of San Francisco’s “Best Kept Secrets” in SF Magazine’s Best of the Bay 2009.
Direct mail postcards & identity
Creative direction and copywriting
Advertising headline concepts
Created around the central themes of consignment shopping and the “Leftovers” name
Email marketing campaign
Creative, photography and copywriting