Photoshoot direction

Kaiser Permanente

For a nationally recognized brand, stock photography only gets you so far. As a result, imagery was one creative asset that Kaiser Permanente consistently refreshed. It was important to maintain a portfolio that reflected KP’s core brand attributes: compelling, inspiring and authentic — “simple with a wink.” I directed several photoshoots for KP, both as part of their Integrated Brand Campaigns and as independent projects. This included hiring photographers, managing bids and budget, logistics, on-site creative direction, talent reviews and approval, and post production retouching. This page includes examples from shoots captured in Prague, Czech Republic; Los Angeles, USA; and Lisbon, Portugal.