Campaign development & implementation

Kaiser Permanente

One of my key responsibilities at Kaiser Permanente was campaign development (creative development, transcreation, timelines and milestones, budget management, stakeholder management) and implementation (pre-production, production, post-production, travel coordination, talent management, traffic). I closely supervised several agencies, and partnered with program, media and regional stakeholders within the company. On this page, some examples from the Fall 2018 campaign, produced in Prague, Czech Republic and Los Angeles, USA.

Agency Partners: Campbell Ewald / AXIS

"New Beginning" TV and Digital Video :30

"Thrive Your Way" TV and Digital Video :30

Campaign timeline (partial view)

Campaign timeline (partial view)

Print advertising

Social (Facebook) advertising

Native
advertising

Outdoor advertising, including transit

Terrestrial and digital audio, with companion banner for streaming platforms

Mobile advertising

Display advertising

Other projects