Campaign development & implementation
Kaiser Permanente
One of my key responsibilities at Kaiser Permanente was campaign development (creative development, transcreation, timelines and milestones, budget management, stakeholder management) and implementation (pre-production, production, post-production, travel coordination, talent management, traffic). I closely supervised several agencies, and partnered with program, media and regional stakeholders within the company. On this page, some examples from the Fall 2018 campaign, produced in Prague, Czech Republic and Los Angeles, USA.
Agency Partners: Campbell Ewald / AXIS
Campaign timeline (partial view)
Print advertising
Social (Facebook) advertising
Native
advertising
Outdoor advertising, including transit
Terrestrial and digital audio, with companion banner for streaming platforms
Mobile advertising
Display advertising