Kaiser Permanente invests heavily in its communities. As part of this investment, each KP region sponsors hundreds of community organizations and events annually. Included with these sponsorships KP is often given the opportunity to run print advertising, either in the organization’s publication or event program. One of my projects directing advertising operations was to implement a dynamic collateral “tactical ad kit,” allowing for the quick and inexpensive development of these one-off print ads. The solution I implemented allows users to log in to the KP Brand Center, select an ad topic, enter specifications, customize imagery and copy, and then download a print-ready PDF for publication.