One of my key responsibilities at Kaiser Permanente was campaign strategy, development and implementation.

At Kaiser Permanente video was a primary channel, produced for linear, digital, and social formats. I led the production of this video content in various lengths — long-form (:60+), :60, :30, :15, and :06 — both domestically and offshore.

My team led the development, implementation and ongoing content management of this critical advertising channel.

I directed several photoshoots for Kaiser Permanente, both as part of their Integrated Brand Campaigns and as independent projects.

One of my projects directing advertising operations was to implement a dynamic collateral “ad kit,” allowing the quick and inexpensive development of print ads.

At Landor Associates, my team was responsible for the entire implementation of Nextel's repositioned and redesigned brand.

In this fast, six-month start-to-shelves project, my role was to manage all aspects of packaging production for Cisco’s line of Linksys WiFi routers.

As Implementation Director at Landor Associates, it was my responsibility to ensure Wells Fargo’s line of new American Express credit cards were produced to exacting standards.

For Leftovers, a San Francisco consignment furnishings shop that launched in 2009, I was asked to design their initial identity as well as plan and produce their launch marketing.

Using a web/database application I developed at The Guild, I supervised all aspects of each project, providing infrastructure and support for the account and creative teams.

As part of the premiere launch of saké2me, I was responsible for campaign implementation and all supporting launch collateral.

On MC Hammer’s DanceJam social networking site, my role was that of producer, managing all scheduling, budgeting and asset production over the entire project. 

Rapidly growing from a ten person niche shop to a full service agency with 60+ employees, Swirl brought me in to consult on developing a standardized process and workflow.