Campaign implementation
Euro RSCG Worldwide
While at Euro RSCG Worldwide, I managed the production of SanDisk’s comprehensive, worldwide advertising campaign. Concurrent with the campaign photography and retouching, I worked with Euro’s overseas offices to develop a multi-tiered production matrix representing all the media buys across three continents. My studio then created all the required ad templates. I also developed a comprehensive campaign branding guide, covering how SanDisk products were to be featured within specific creative.
Client: SanDisk
Worldwide advertising campaign
Billboard/OOH campaign
Comprehensive advertising guidelines